Tag Archive | "Red Stripe"

Red Stripe Promotes Its Music Awards with Last.com

Red Stripe Promotes Its Music Awards with Last.com

Red Stripe has signed a four-month deal with Last.fm to promote its Red Stripe Music Award (RSMA). The agreement will see Last.fm's 40 million users informed about RSMA, Red Stripe's gig series and encouraged to visit the Jamacan lager's website. Activity will include a one-day homepage takeover and advertising on Last.com. The music discovery website will also feature the finalists of RSMA and brand the 27 country-wide gigs. [...more]

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