Tag Archive | "russian standard vodka"

Russian Standard Goes For Gold

Russian Standard Goes For Gold

A premium variant of Russian Standard vodka has arrived on UK shores. Russian Standard Gold is described as having a range of subtle sweet notes of honey, vanilla and almond, which blend together to create a "magnificent" spirit that can be consumed chilled on the rocks or with a mixer. The drink is housed within striking gold packaging. Like the parent brand, Gold is produced with premium Russian ingredients distilled at the producer's distillery in St Petersburg. It is made from the finest Russian winter wheat with glacial water from Lake Ladoga. [...more]

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Pernod Ricard and Russian Standard Settle Stoli Case

Pernod Ricard and Russian Standard Settle Stoli Case

Pernod Ricard and Russian Standard Vodka have reached a settlement of claims brought by Russian Standard against Pernod Ricard. According to Pernod Ricard, the dispute revolved mainly around the allegations brought by Russian Standard Vodka and Roust Trading Limited pursuant to which promoting Stolichnaya as "Russian vodka" resulted in false advertising. [...more]

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Russian Standard Appoints Two New Executives

Russian Standard Appoints Two New Executives

Russian Standard Vodka USA has announced two new executive appointments. Michael Stoner is to take the role of vice president of marketing. In this position, Stoner will be responsible for leadership of brand and marketing strategy as well as oversight of all marketing initiatives for the Russian Standard portfolio of brands - Russian Standard, Russian Standard Platinum and Imperia - in the US market. Stoner has more than two decades of experience developing marketing and brand strategies for spirits brands as well as other consumer brands. He will be based in the New York office and report to Leonid Yangarber, CEO of Russian Standard Vodka USA. Russian Standard USA has also announced the appointment of Bob MacNevin as VP of national accounts and military. In this new role, MacNevin will be responsible for driving "step-change growth in Russian Standard's distribution, brand visibility, and depletions in off-premise and on-premise national accounts and military accounts". [...more]

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Russian Standard To Sponsor Sky Movies

Russian Standard To Sponsor Sky Movies

Russian Standard vodka has signed a sponsorship deal with Sky Movies. The vodka is to sponsor Sky Movies Box Office and Sky Movies Indie. The six month deal will see Russian Standard on screen from December and is the first ever TV sponsorship undertaken by the brand. As well as being on screen, the vodka which is in the First Drinks portfolio in the UK, will also be featured online, on Sky Text and in the Sky Movies magazine, which has a circulation of 3.5 million readers. It follows the brand's summer marketing drive, Meet the Russian Standard. A 60 second Russian Standard ad will be screened in 46,000 pubs, clubs and other commercial premises across the UK through the Sky Pub Channel. A number of screenings will also be shown during prime time football matches. [...more]

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Friday, October 20, 5:49 pm

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