Tag Archive | "San Miguel"

San Miguel Launches Biggest Ever Press Campaign

San Miguel Launches Biggest Ever Press Campaign

Carlsberg UK has unveiled a multimillion pound ad campaign for its San Miguel beer brand. The two executions for the "Make Time" campaign — "Hourglass" and "Sundial" — are built around San Miguel’s iconic Chalice glass. “We are delighted to unveil San Miguel’s biggest ever outdoor and press campaign,” said director of brands & insight, Paul Davies. “These adverts get across the very essence of San Miguel – that we should take a leaf out of the book of the Spanish; to make time for yourself, to make time for friends and to make time for a pint of San Miguel. [...more]

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