Tag Archive | "Smirnoff Vodka"

Smirnoff Rolls Out Flavoured Vodkas

Smirnoff Rolls Out Flavoured Vodkas

Diageo has launched two new flavours of its 100 proof Smirnoff vodka. Spiced root beer and dark roasted espresso, under the Blue Label portfolio, are the first flavoured additions to 100 proof. David Tapscott, Diageo director of Smirnoff vodka, said: "Spiced Root Beer and Dark Roasted Espresso are great additions to our portfolio, and signify the brand's commitment to being 'there'- 'there' at the forefront of innovation with a unique approach to the category; and 'there' offering consumers new ways to enjoy life's many flavours and good times responsibly." [...more]

Announcements, New Products, News, Spirits Comments (0)

Smirnoff Introduces New Pre-mix To Range

Smirnoff Introduces New Pre-mix To Range

Diageo GB has added Smirnoff and Cola, to its existing pre-mix can range of spirit and mixer combinations. A £5million heavyweight TV advertising campaign will be run nationally from mid-April and throughout the summer as part of a marketing push to raise awareness of the pre-mix category. The 250ml can is expected to be a significant category driver, it will be supported by in-store marketing and a £450K range sampling investment across 4,500 stores to drive consumer awareness and trial. [...more]

Announcements, News, Spirits Comments (0)

Friday, November 17, 11:07 pm

Search by Tag