‘RELAXATION BEVERAGES’ FIGHT FOR SHELF SPACE AT SEATTLE RETAILER FROM NORTH END TO WEST SEATTLE (DALLAS, Texas) July 15, 2010 – Step aside, Coke and Pepsi. Relaxation drinks are heading to the frontlines of a new beverage war in Seattle. The battle lines are being drawn in Seattle grocery and convenience stores including Jacksons Food […] [...more]
In tune with the retro movement that is going on everywhere – Soda Stream makes a welcome return to TV and the shops. [...more]
Dr Pepper Commemorates 125 Years With Collectible Cans Honoring Its Heritage Dr Pepper, the oldest major soft drink in America, continues its 125th Anniversary celebration with the release of Dr Pepper made with real sugar in six collectible cans, inspired by the beloved brand’s rich history. Consumers can enjoy the 23 flavors of Dr Pepper […] [...more]
A new global promotion has been launched by the Coca-Cola Company in order to tie in with the forthcoming Fifa World Cup.
Ahead of the South African tournament, which is due to start next month, the organisation is to offer a number of prizes through the Longest Celebration competition.
As part of the campaign, football fans will be given the chance to upload their own personal goal celebrations in order to create a non-stop loop of clips which will appear online. [...more]
Britvic and its squash brand Robinsons is celebrating 75 years as sponsor of Wimbledon this year.
The company has just signed a deal for a further five years of sponsorship, which will be officially announced by Britvic chief Paul Moody at a gala dinner this evening.
TV advertising, a PR campaign and on-pack promotions are all in the pipeline to celebrate the lengthy association. [...more]
Coca-Cola Hellenic achieved free cash flow of 65 million (£56.4 million) in the first quarter of 2010, which is an increase of 56 million (£48.6 million) compared to the same period of last year.
The company sold 431 million unit cases of its beverage products, which is two per cent less than the volume sold the first quarter of 2009.
Net sales revenue of 1.4 billion (£1.2 billion) was achieved, which is stable compared to last year. [...more]
Following soft drinks research, Taco Bell has rolled out its new Limeade Sparklers beverage across its restaurants with much success.
The fast-food chain notes that the beverage has proved a hit with its customers, especially during its Happy Hour drink deals, according to QSR Web.
Its new Cherry and Classic Limeade drinks, which consist of a naturally flavoured soda poured over ice, are available in either 16 or 20-ounce sizes.
Each of the drinks will be complemented by a fresh lime wedge and are intended as a refreshing addition to a meal at the fast-food chain throughout the summer months. [...more]
Coca-Cola India has partnered with Goa Football Association (GFA) to organise The Coca-Cola Celebration Cup - a grassroots level championship aimed at discovering young promising footballers in Goa.
A special event to announce this new partnership was held and was attended by Brahmanand Sankhwalkar, a former international goalkeeper and Bruno Coutinho, another prominent Indian footballer.
Some 48 village teams of children aged 16 and under are taking part in the tournament, which is a part of Coca-Cola India's promotions surrounding the FIFA World Cup in India. [...more]
The Barr's Originals range of retro soft drinks is being re-launched as a more upmarket quencher to tap into the growth in premium adult soft drinks in pubs and bars.
Brand owner Barr's wants to boost sales of the drinks through the on-trade and has unveiled new glass packaging across the four-strong range, which consists of traditional flavours such as dandelion & burdock, ginger beer, lemonade and cream soda.
It will back the launch of the new bottles with an on-trade campaign and sampling roadshow this summer. [...more]
Coca-Cola in India has launched the Limca Book of Records Quiz 2010 following the huge success it enjoyed last year.
The aim of the quiz is to promote knowledge and awareness amongst the young members of the country's society.
As part of the multi-city initiative, a series of competitions are to take place in 3,500 schools across 100 Indian cities between now and December.
Ricardo Fort, vice-president of marketing at Coca-Cola India, said that Coca-Cola India believes that education is the "basis for social change". [...more]
PepsiCo's Mountain Dew has launched three new flavours, called Mountain Dew Distortion, Mountain Dew White Out and Mountain Dew Typhoon.
Distortion has a lime flavour while Typhoon has a tropical taste and White Out a citrus tang.
These new beverages were developed in partnership with the brand's consumers as part its DEWmocracy 2 campaign.
This was a seven-stage, 12-month, consumer-driven campaign that was launched back in July 2009. [...more]
PepsiCo has launched its Refresh Project in Canada, giving the country's residents the chance to improve their local communities.
Fans of the soft drinks giant's brands are being invited to put forwards their ideas of how they can enhance or develop where they live, with the most popular being given a grant to complete the proposed project.
Over the following year, more than $1 million (£644,505) will be given out in grants.
The project has proved very successful so far in the US, with 33 ideas having being funded. [...more]