Dada Consumer Products is launching a group of new soft drinks in Bangladesh.
The sister company of Elias Brothers is to manufacture and market the flavoured and carbonated bottled waters, called Icy, from next week, the Financial Express Bangladesh reports.
Customers will be able to buy the soft drinks in four flavours - apple, strawberry, lemon and cola. [...more]
Limca - a cloudy lemonade brand in India - is to launch a new campaign for summer featuring Bollywood actor Hrishitta Bhatt.
The Splash of Freshness initiative has love at its core and is based on how Limca can spark romance between two strangers.
Ricardo Fort, vice-president of marketing at Coca-Cola India, which owns the brand, said that Limca does not just refresh consumers physically, but emotionally too.
"The new Limca Splash of Freshness summer campaign takes the magic of water-like freshness to the next level by using romance as a key to emotional rejuvenation," he added.
Mr Fort went on to say that he believes the campaign will have a "special appeal" to all soft drink consumers. [...more]
Hindustan Coca-Cola Beverages Pvt Limited has launched a project to rejuvenate Nemam Lake in Tamil Nadu, southern India.
In partnership with the District Rural Development Agency and award-winning non-governmental organisation Siruthuli, the 1,000-acre lake will be restored in phases using funding of $1 million (£647,920).
A traditional ground breaking ceremony marked the launch of the project in the presence of Thiru Irial Finan, president of the bottling investment group and supply chain at the Coca-Cola Company, and Thiru T Krishnakumar, chief executive officer at Hindustan Coca-Cola Beverages Pvt. [...more]
Coca-Cola Enterprises (CCE) and Diageo Great Britain (Diageo GB) are launching their biggest joint marketing campaign to date with the aim of increasing spirit and mixer sales in the off-trade.
Over £4 million has been invested in the campaign by the two companies to help retailers in promoting long mixed spirit drinks.
Radio, print, outdoor and in-outlet point-of-sale adverts will carry the strapline Together for a Better Summer, aiming to reach 95 per cent of the adult population. [...more]
Britvic is to launch US soft drink brand Mountain Dew in the UK next month to tap into the growth in the energy and stimulant drinks market.
The drinks firm is to introduce a citrus variant of the brand from April.
Mountain Dew will have a different formula to the drink available in the US, where it is not categorised as an energy drink.
The brand was available for a year in the nineties with its US formula but will now be relaunched as an energy drink.
According to the 2010 Britvic Soft Drinks Report, the Glucose and Stimulant drinks category was the fastest growing last year, up 7% to £567m in 2009. Top brands include Red Bull, Monster and Relentless, the latter two accounting for 58% of the growth in the category. [...more]
A joint purchasing agreement between Anheuser-Busch InBev and Pepsi to get better deals on office supplies and travel expenses has evolved to include marketing, Advertising Age reports.
"It's a way to allow both companies to purchase media more effectively and efficiently and reinvest savings in our businesses," a Pepsi spokesman told Advertising Age.
In October, A-B and PepsiCo announced an agreement for joint purchasing in the United States for information technology hardware; office supplies; travel and facilities services; transportation; and maintenance, repair and operating supplies. [...more]
Cherry Vimto has been a hit with consumers since its launch in January, according to internal sales figures from brand owner Nichols Plc.
Sales of the fizzy drink, mainly through the cash and carry and wholesale trade, are already equivalent to 20 per cent of Vimto original sales.
This is roughly double what the group expected and better than Coca-Cola, whose cherry variety does only 8 per cent of core product sales, according to data from AC Nielsen Scantrack.
Nichols, based in Newton-le-Willows, said it was seeing "strong repeat orders" and very little cannibalisation of core brand sales. "The cherry flavour has brought new brand users into Vimto," a spokeswoman said.
Plans to launch Cherry Vimto as a cordial are going ahead as planned in April or May, following the response to the fizzy product. It could also be the first of a series of new flavours.
Coca-Cola India has announced Agrani Sanskritik Parishad as the victors in the Sprite Gully Cricket Championship Season II.
The team of young budding cricketers from Durgapur, West Bengal, beat team Annex, from Kolkata, also in West Bengal, to win in the national finals of the competition.
Samar Kar, vice-president of the Cricket Association of Bengal, presented the winner's trophy to the victors at Kolkata's Deshopriya Park.
Arijit Mitra, general manager of franchise operations at Coca-Cola India, was also present at the event. [...more]
Innovative Beverage Group Holdings (IBGH) has signed an agreement with Pepsi-Cola New Haven to expand the reach of its relaxation beverage drank to ten counties in Missouri.
The Pepsi-Cola bottler joins the roster of regional distributors that have added drank to their New Age beverage lineup. New Haven has three warehouses located in New Haven, Rolla, and Bowling Green, and distributes key Pepsi products including Pepsi, Mountain Dew, Sierra Mist, Lipton Tea, and Aquafina, apart from other household name products Muscle Milk, Crush and Rockstar.
The distributor's network comprises 750 full-time accounts in ten counties in Missouri encompassing cities such as Troy, Washington, Rolla and Fort Leonard Wood.
Peter Bianchi, CEO of IBGH, said: "Pepsi-Cola New Haven has a proven track record of results, something we look for in every major distributor we sign with. By creating this partnership with them, we are honored to provide eastern and central Missourians, especially our brave brothers and sisters at Fort Leonard Wood military base with a great way to relax." [...more]
Coca-Cola India is to launch an integrated communication programme for Fanta, featuring brand ambassador and Bollywood sensation Genelia D'Souza.
This campaign for the fruit-flavoured sparkling beverage is aimed at the youth market and was created by Ajay Gahlot, group creative director at Ogilvy & Mather and Mayur Hola, creative director at the same company.
The TV adverts for the Dikhao Apne Asli Rang campaign, which translates as Show Your True Colours, were directed by Rajat Nagpal from Sharp Shooter Films. [...more]
Sales of soft drinks surged ahead last year, overtaking spirits in UK on-trade for the first time, according to the Britvic Soft Drinks Report, released today.
Figures from Nielsen show the on-trade soft drinks category grew 3% in 2009 to £2.4bn, ahead of spirits, which declined 5% by value.
In 2008 soft drinks declined by 4%. Britvic put the change in fortune down to the growing emphasis on food in pubs, which has attracted more families into the sector.
"Last year's soft drink sales performance is a welcome return to form for the licensed channel," said sales director Murray Harris.
"After a very difficult 18 months we are seeing evidence that outlets which have refocussed their offer to target families and women are reaping the benefits. Soft drinks are a clear opportunity for the on-trade, which is demonstrated by this growth."
The big winners in the sector were cola and lemonade (both up 4%), flavoured carbonates (up 10%) and squash (a 5% increase).
Top performing brands in the on-trade included Pepsi, which overtook rival Coca-Cola for the first time, with sales up 10% to £475m to become the top soft drink in the on-trade. [...more]
Naked Juice has launched two more 100 per cent juice smoothies, but these new additions contain 35 per cent fewer calories.
The PepsiCo brand has combined the high-quality ingredients used in the other flavours and combined them with coconut water to create the new Tropical Smoothie With Coconut Water and Peach Guava Smoothie With Coconut Water. [...more]