Ed Pilkington, the Global Category Director for Vodka, Gin and Rum at Diageo hosted a conference call for Diageo investors and analysts and conducted a full question and answer session that makes for interesting reading especially if you have an interest in the Rum category in general or in Diageo’s thinking about their competitive advantages. […] [...more]
Blavod Vodka – fast becoming the darling of budding mixologists has undergone an extreme image make-over. The black vodka now comes in a distinctive black bottle which the company hopes will help to further project it’s premium heritage. The look and feel of the bottle is further enhanced by a change of type and colour […] [...more]
Jamaican rum producer Appleton Estate is bringing a rare 30-year-old rum to the UK market.
The company has created just 1,440 bottles of the drink, and expects plenty of interest from connoisseurs.
“The Appleton Estate is recognised around the world for producing premium aged rums of the finest quality and we are very excited about the prospects,” said UK brand manager Barnaby Rodgers.
“This rum will appeal not only to people passionate about rum, but to all spirit connoisseurs.” [...more]
Orders managed proactively from receipt to delivery.
· Knowledge of stock levels in-market and an awareness of customers’ operations through liaison with agents/market managers.
· Frequent Liaison with UK Order Fulfillment team and other production sites to ensure customer satisfaction.
· Well established and managed relationships with customers and in-market colleagues.
· Customer requests analysed against the trade-off of customer service and the impact on Diageo profit.
· Changes and exceptions to orders effectively managed. [...more]
The Analytical Chemist role is a laboratory based role and will include the following responsibilities: To carry out responsibilities in accordance with the Safety, Health and Welfare at Work Act 2005 and to implement appropriate safety procedures in the laboratory. Manage (calibration, validation, service/maintenance) key analytical systems within the GBTC laboratory including GC, GC-MS, HPLC, IC and other laboratory based instrumental analysis systems. Develop new methodologies to extend the analytical capability of the GBTC laboratory to support quality improvement and other key business projects and initiatives. Support global QA laboratories with the introduction and ongoing operation of analytical equipment for the measurement of key quality parametersDeliver the Guinness FES Analytical Ring Scheme to meet SLAs Deliver professional training on our key methods to global QA laboratories [...more]
# To support the Commercial Support Manager in embedding and operating a world class performance management process.
# To ensure that all commercial overheads are accurately accounted for and reported. To provide assistance in the reporting and discount management processes. [...more]
Diageo has redesigned its Smirnoff 21 packaging. The new bottles have launched in the UK and will roll out across the world from August.
The bottle now includes prominent signatures of Smirnoff’s historical producer Pierre Smirnoff alongside the crown and other copy associated with the heritage of the brand.
A ‘regal eagle’ has replaced the spike graphic and according to the release, the new brand icon is a ‘tribute to the brand’s stature and authenticity’.
Amy Mooney, senior brand manager for Diageo GB said: “With this redesign, we’re looking to encapsulate the premium, heritage and purity cues that consumers associate with the Smirnoff brand, as well as providing a contemporary edge to keep the bottle looking freshfor maximum standout on shelf.”
The redesign will also feature on the Smirnoff flavours range. [...more]
William Grant & Son has announced the completion of its €300 million deal to buy C&C International’s portfolio of Irish spirits and liqueur brands.
The brands include Tullamore Dew Irish whiskey, Carolans, Frangelico and Irish Mist
The new business will operate from now as William Grant & Sons Irish Brands Ltd and will be based in Dublin and Clonmel. There are 63 employees and other support from C&C will join the new company, including 42 employees from Clonmel and 15 from Dublin. [...more]
Reporting to the National Sales Manager the ideal candidate will have line management responsibility for a team of Business Development Executives (BDEs) with ownership of the total Central Region for Diageo GB. This includes owning and developing the strategy in line with defined business goals in order to deliver the Diageo GB On Trade vision. [...more]
# Manage existing outlets, ensuring our brands are the brands of choice in the GB On Trade
# Identify new opportunities for our brands within the Leased, Tenanted and Independent Sector within a geographical territory and create action plan to increase our share of category volumes.
# Manage within financial budgets to ensure all investment delivers value growth for Diageo shareholders
# Deliver Commercial Sales Drivers to our customers to ensure continued growth & strength of our brands within key outlets [...more]
The main purpose of the role is to represent the Brand and educate consumers and the trade through direct interaction.
Represent: To live the brand, and interact directly with its current and potential consumers by exuding passion and commitment for what the brand represents.
Educate: Teach consumers and traders about product intrinsic, heritage, and authenticity, so as to develop greater appreciation for our brands.
Direct Interaction: Use one-on-one consumer interaction opportunities to harness brand loyalty. [...more]
The Edrington Group has appointed a new brand controller for its newly acquired scotch whisky Cutty Sark.
Jason Craig, who was previously global controller with Highland Park single malt, has 20 years experience in advertising and marketing, specifically the scotch whisky industry.
Craig said: "This is an exciting time for Edrington and Cutty Sark. Having the opportunity to steer the future of a premium iconic brand with such a long and prestigious blended heritage is going to be a brilliant challenge." [...more]