Tag Archive | "St helier Cider"

InterContiental Brands Add New Cider, Shandy And Sambxo Flavours

InterContiental Brands Add New Cider, Shandy And Sambxo Flavours

InterContinental Brands has launched several new products as managing director John Mills says the company is to focus on its strongest brands. Two new flavours have been added to the St Helier pear cider range. Cherry and Blackcurrant join Original, Raspberry and Lime and Blueberry flavours. However Peach, which was launched last year has been withdrawn. Mills said: "The cider category is still growing really well and because of its vibrant colour and sweetness St Helier is really targeted at the 18-25 age group. The market has moved and this [flavours] is what consumers want." Two shandy variants have also been to the St Helier range. [...more]

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