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Sunny Delight One Of Biggest Gainers

Sunny Delight One Of Biggest Gainers

It may be best known for its orange-flavoured beverage in the yellow and blue labelled container, but Sunny Delight's fastest growth is coming from flavoured water, fruit smoothes and a nutritious "super fruit" called acai. Acquisitions and new products helped the company crack the top 10 on this year's Deloitte Cincinnati USA 100 for the first time. The beverage maker and marketer reported 2008 sales of $707 million. The growth also has happened at a time when consumers are spending more time in their kitchens than at restaurants. They're spending their dollars at the neighbourhood grocery and convenience stores where Sunny Delight generates nearly all of its sales. "When we saw that the markets we compete in were going to do well, we invested in marketing support and product innovation," said Billy Cyr, CEO of the 800-employee company. [...more]

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Sunday, January 21, 10:36 am

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