Tag Archive | "tia maria"

Christmas Campaigns Unveiled For Tia Maria And Glenfiddich

Christmas Campaigns Unveiled For Tia Maria And Glenfiddich

First Drinks brands unveils plans for a £1 million Christmas TV campaign for Tia Maria and will target top end glossy magazines and newspaper supplements with Glenfiddich. Tia Maria will be rolling out a campaign entitled "Mix It", driving the key messages of the liqueur's mixability and versatility to consumers and will feature both men and women drinking the liqueur in a variety of ways. The creative is a complete departure to what was previously aired on TV screens in 2003. [...more]

News, Spirits Comments (0)

First Drinks takes on Tia Maria

First Drinks takes on Tia Maria

First Drinks has announced the UK distribution rights for Tia Maria following Illva Saronno's acquisition of the premium brand from Pernod Ricard. The addition of Tia Maria from October 1, aims strengthen First Drinks' presence in the non-cream liqueur market and complement the company's range of premium brands that include Italian liqueur, Disaronno. [...more]

News Comments (0)

Thursday, December 14, 7:02 pm

Search by Tag