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2010 Will Be The Year Of The Tiger

2010 Will Be The Year Of The Tiger

Heineken UK's Far Eastern lager, Tiger Beer, will be roaring into 2010 with major marketing investment to celebrate Chinese New Year in the Year of the Tiger. The leading premium world beer will kick start 2010 with a host of activities to mark the occasion, which this year will be celebrated on 14 February. Tiger will be the key sponsor of Chinese New Year celebrations in Chinatowns within Manchester and Newcastle as well as in London's Chinatown, providing high visibility for the brand pre and post celebrations. A new advertising creative in January, designed by Saatchi and Saatchi Malaysia, reflects Tiger's Far Eastern roots and will carry the strapline 'In the year of the Tiger, what else would you drink?' while a second creative in February, produced by Exposure in the UK, will introduce 'Lau Hu Mei' (Tiger Girl), who will feature as a key part of the multi-media campaign. [...more]

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