Tsingtao Beer and QSL Join Hands to Promote Youth Sports
The Cleveland Cavaliers are seeing the first benefits of being partly owned by Chinese investors after this week's announcement that brewing giant Tsingtao have put pen to paper on a multi-year home court multi-million dollars advertising contract. The deal with the Tsingtao Brewing Company is the first sign Cavaliers fans have seen of the influence of one of the fastest rising names in Chinese sport: Kenny HUANG Jianhua, a 46-year-old Chinese businessman who is leading the investment group buying a 15 percent share in the Cavaliers. The net result is that the interest among China's legion of NBA fans in the Cavaliers has grown to such an extent that 34 of the Cavs' games this season are scheduled to be broadcast in the world's biggest television market; hence, China's leading global beer brand investing in a presence at all events at Cleveland's Quickens Loan Arena. [...more]
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