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Tuborg Launches Summer of Music with “Urban Blitz”

Tuborg Launches Summer of Music with “Urban Blitz”

Tuborg is to launch a £2m "Urban Blitz" across the UK on-trade as a prelude to the upcoming festival season. The "Urban Blitz" takes place in nine major towns and cities for four weeks between April 26 and May 23. Using a mix of outdoor advertising and experiential marketing, and playing on Tuborg's close association with live music, it will look to drive sales of the Carlsberg UK brand in existing outlets as well as driving distribution in the free-trade. The campaign will encourage drinkers to visit Tuborg stockists in the selected town and city centres offering money off vouchers and chances to win tickets to major festivals and gigs this summer. [...more]

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The Hero

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