Bats Blood – The Legendary Wine from Transylvania London, UK — July 12th, 2011 — Bats Blood Merlot is the excitingly delicious creation of Angelika von Klein under the tutelage of her mysterious Master from the historical region of Transylvania. This rich, dark red wine intrigues on its own, but is even more exotic and […] [...more]
Constellation Brands, Inc. (NYSE: STZ), the world’s leading premium wine company, announced today that it has completed the sale of its Australian and U.K. business to CHAMP Private Equity of Sydney, Australia. The transaction is valued at approximately A$290 million. Constellation retained an approximate 20 percent interest in the business and received cash proceeds of […] [...more]
Coca-Cola Enterprises have added a sugar free extension to their Relentless range in the UK off trade. Stuart Agates, Head of Energy at Coca-cola Enterprises said: “Relentless continues to offer retailers a great sales opportunity, it’s performing extremely well and is now worth £52.2m. 90% of Relentless shoppers want diet drinks on the go, so […] [...more]
Hogan’s Cider spreads New Year cheer across the USA! Cider lovers across the USA have been celebrating Christmas and New Year with a glass of authentic English cider, thanks to the success of an export deal that has seen UK-based Hogan’s Cider ship bottled product across the Atlantic. The new venture follows on from the […] [...more]
Brian Duffy the veteran head of Guinness has been appointed Global Category Director for all of the beers within the Diageo portfolio. This division accounts for sales of over $3 billion. Among some of the brands that fall under his remit include Harp, Tusker, Red Stripe and of course Guinness which accounts for over half […] [...more]
Ed Pilkington, the Global Category Director for Vodka, Gin and Rum at Diageo hosted a conference call for Diageo investors and analysts and conducted a full question and answer session that makes for interesting reading especially if you have an interest in the Rum category in general or in Diageo’s thinking about their competitive advantages. […] [...more]
Blavod Vodka – fast becoming the darling of budding mixologists has undergone an extreme image make-over. The black vodka now comes in a distinctive black bottle which the company hopes will help to further project it’s premium heritage. The look and feel of the bottle is further enhanced by a change of type and colour […] [...more]
Flavour and fragrance supplier Treatt has unveiled a new flavouring ingredient for the soft drinks market, which the company claims can offer a sweeter taste than its conventional counterpart spearmint oil.
According to BeverageDaily, Spearmint Treattarome 9764 gives consumers the aroma of freshly trimmed spearmint leaves, imparting a scent reminiscent of the Mojito cocktail drink.
A spokesperson told the news provider: "The product does not enhance sweetness to a measurable degree. It leaves a sweeter impression than spearmint oil, probably because it is lighter in character and has no still notes." [...more]
Jamaican rum producer Appleton Estate is bringing a rare 30-year-old rum to the UK market.
The company has created just 1,440 bottles of the drink, and expects plenty of interest from connoisseurs.
“The Appleton Estate is recognised around the world for producing premium aged rums of the finest quality and we are very excited about the prospects,” said UK brand manager Barnaby Rodgers.
“This rum will appeal not only to people passionate about rum, but to all spirit connoisseurs.” [...more]
Carlsberg UK has unveiled a multimillion pound ad campaign for its San Miguel beer brand.
The two executions for the "Make Time" campaign — "Hourglass" and "Sundial" — are built around San Miguel’s iconic Chalice glass.
“We are delighted to unveil San Miguel’s biggest ever outdoor and press campaign,” said director of brands & insight, Paul Davies.
“These adverts get across the very essence of San Miguel – that we should take a leaf out of the book of the Spanish; to make time for yourself, to make time for friends and to make time for a pint of San Miguel. [...more]
Diageo has redesigned its Smirnoff 21 packaging. The new bottles have launched in the UK and will roll out across the world from August.
The bottle now includes prominent signatures of Smirnoff’s historical producer Pierre Smirnoff alongside the crown and other copy associated with the heritage of the brand.
A ‘regal eagle’ has replaced the spike graphic and according to the release, the new brand icon is a ‘tribute to the brand’s stature and authenticity’.
Amy Mooney, senior brand manager for Diageo GB said: “With this redesign, we’re looking to encapsulate the premium, heritage and purity cues that consumers associate with the Smirnoff brand, as well as providing a contemporary edge to keep the bottle looking freshfor maximum standout on shelf.”
The redesign will also feature on the Smirnoff flavours range. [...more]
William Grant & Son has announced the completion of its €300 million deal to buy C&C International’s portfolio of Irish spirits and liqueur brands.
The brands include Tullamore Dew Irish whiskey, Carolans, Frangelico and Irish Mist
The new business will operate from now as William Grant & Sons Irish Brands Ltd and will be based in Dublin and Clonmel. There are 63 employees and other support from C&C will join the new company, including 42 employees from Clonmel and 15 from Dublin. [...more]