Flavour and fragrance supplier Treatt has unveiled a new flavouring ingredient for the soft drinks market, which the company claims can offer a sweeter taste than its conventional counterpart spearmint oil.
According to BeverageDaily, Spearmint Treattarome 9764 gives consumers the aroma of freshly trimmed spearmint leaves, imparting a scent reminiscent of the Mojito cocktail drink.
A spokesperson told the news provider: "The product does not enhance sweetness to a measurable degree. It leaves a sweeter impression than spearmint oil, probably because it is lighter in character and has no still notes." [...more]
Jamaican rum producer Appleton Estate is bringing a rare 30-year-old rum to the UK market.
The company has created just 1,440 bottles of the drink, and expects plenty of interest from connoisseurs.
“The Appleton Estate is recognised around the world for producing premium aged rums of the finest quality and we are very excited about the prospects,” said UK brand manager Barnaby Rodgers.
“This rum will appeal not only to people passionate about rum, but to all spirit connoisseurs.” [...more]
Carlsberg UK has unveiled a multimillion pound ad campaign for its San Miguel beer brand.
The two executions for the "Make Time" campaign — "Hourglass" and "Sundial" — are built around San Miguel’s iconic Chalice glass.
“We are delighted to unveil San Miguel’s biggest ever outdoor and press campaign,” said director of brands & insight, Paul Davies.
“These adverts get across the very essence of San Miguel – that we should take a leaf out of the book of the Spanish; to make time for yourself, to make time for friends and to make time for a pint of San Miguel. [...more]
Diageo has redesigned its Smirnoff 21 packaging. The new bottles have launched in the UK and will roll out across the world from August.
The bottle now includes prominent signatures of Smirnoff’s historical producer Pierre Smirnoff alongside the crown and other copy associated with the heritage of the brand.
A ‘regal eagle’ has replaced the spike graphic and according to the release, the new brand icon is a ‘tribute to the brand’s stature and authenticity’.
Amy Mooney, senior brand manager for Diageo GB said: “With this redesign, we’re looking to encapsulate the premium, heritage and purity cues that consumers associate with the Smirnoff brand, as well as providing a contemporary edge to keep the bottle looking freshfor maximum standout on shelf.”
The redesign will also feature on the Smirnoff flavours range. [...more]
William Grant & Son has announced the completion of its €300 million deal to buy C&C International’s portfolio of Irish spirits and liqueur brands.
The brands include Tullamore Dew Irish whiskey, Carolans, Frangelico and Irish Mist
The new business will operate from now as William Grant & Sons Irish Brands Ltd and will be based in Dublin and Clonmel. There are 63 employees and other support from C&C will join the new company, including 42 employees from Clonmel and 15 from Dublin. [...more]
One of the UK's leading lager brands, Foster's, is being given a sales boost this summer by a new, multi-million pound advertising campaign.
The multimedia package includes three TV ads plus digital, social media and outdoor ambient activity, which aim to re-establish the brand's sunny, care-free view of the world.
Brad and Dan, two laid back Aussie blokes, lead the campaign, giving over-the-phone advice to British callers facing all kinds of social dilemmas.
The pair's optimistic outlook - helped by the 'no worries' attitude to life - means that no problem is unsolvable. [...more]
Almost 20 years after girls last adorned tins of Tennents' best-selling beer, its so-called Lager Lovelies are back, in a quirky homage to the original branding.
A new campaign by the Scottish brewing firm will see an unusual return to its use of attractive, scantily-clothed models on cans, by putting elegantly-attired chimpanzees in their place.
According to Herald Scotland, the new packaging imagines how company founder Hugh Tennent might have decorated the drink's cans in 1885, as an eccentric Victorian "with a penchant for pet simians". [...more]
Reporting to the National Sales Manager the ideal candidate will have line management responsibility for a team of Business Development Executives (BDEs) with ownership of the total Central Region for Diageo GB. This includes owning and developing the strategy in line with defined business goals in order to deliver the Diageo GB On Trade vision. [...more]
# Manage existing outlets, ensuring our brands are the brands of choice in the GB On Trade
# Identify new opportunities for our brands within the Leased, Tenanted and Independent Sector within a geographical territory and create action plan to increase our share of category volumes.
# Manage within financial budgets to ensure all investment delivers value growth for Diageo shareholders
# Deliver Commercial Sales Drivers to our customers to ensure continued growth & strength of our brands within key outlets [...more]
Maximising profitable volume sales and achieving distribution targets by selling the company's brand & product range into specific outlets.
• Driving Rate of Sale by ensuring effective brand merchandising is achieved by creating in store theatre in all outlets.
• Maintaining effective, profitable and long term relationships with customers to develop their business
• Maintain a cost effective journey plan, providing maximum customer contact
• Implement and review local activity in line with National Plan to increase distribution and volume.
• Assess market and industry information and respond to competitor activity [...more]
Australian wine brand Wolf Blass is to launch a sparkling rosé wine at the London International Wine Fair.
The launch is initially UK-focused and Wolf Blass Yellow Label sparkling rosé aims to capitalise on the growing popularity of sparkling and rosé wines.
The wine will retail for £9.99 and will partner Wolf Blass Yellow Label sparkling brut, which is already available.
Neil Barker, UK commercial director for Foster's EMEA said: "We have crafted Wolf Blass sparkling rosé to meet all the current consumer trends to ensure that it drives sales and profitability across all retail channels. Branded sparkling wine is now a must stock for all retailers but especially during the key summer sales period." [...more]
The Edrington Group has appointed a new brand controller for its newly acquired scotch whisky Cutty Sark.
Jason Craig, who was previously global controller with Highland Park single malt, has 20 years experience in advertising and marketing, specifically the scotch whisky industry.
Craig said: "This is an exciting time for Edrington and Cutty Sark. Having the opportunity to steer the future of a premium iconic brand with such a long and prestigious blended heritage is going to be a brilliant challenge." [...more]
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