One of the UK's leading lager brands, Foster's, is being given a sales boost this summer by a new, multi-million pound advertising campaign.
The multimedia package includes three TV ads plus digital, social media and outdoor ambient activity, which aim to re-establish the brand's sunny, care-free view of the world.
Brad and Dan, two laid back Aussie blokes, lead the campaign, giving over-the-phone advice to British callers facing all kinds of social dilemmas.
The pair's optimistic outlook - helped by the 'no worries' attitude to life - means that no problem is unsolvable. [...more]
Almost 20 years after girls last adorned tins of Tennents' best-selling beer, its so-called Lager Lovelies are back, in a quirky homage to the original branding.
A new campaign by the Scottish brewing firm will see an unusual return to its use of attractive, scantily-clothed models on cans, by putting elegantly-attired chimpanzees in their place.
According to Herald Scotland, the new packaging imagines how company founder Hugh Tennent might have decorated the drink's cans in 1885, as an eccentric Victorian "with a penchant for pet simians". [...more]
Reporting to the National Sales Manager the ideal candidate will have line management responsibility for a team of Business Development Executives (BDEs) with ownership of the total Central Region for Diageo GB. This includes owning and developing the strategy in line with defined business goals in order to deliver the Diageo GB On Trade vision. [...more]
# Manage existing outlets, ensuring our brands are the brands of choice in the GB On Trade
# Identify new opportunities for our brands within the Leased, Tenanted and Independent Sector within a geographical territory and create action plan to increase our share of category volumes.
# Manage within financial budgets to ensure all investment delivers value growth for Diageo shareholders
# Deliver Commercial Sales Drivers to our customers to ensure continued growth & strength of our brands within key outlets [...more]
Maximising profitable volume sales and achieving distribution targets by selling the company's brand & product range into specific outlets.
• Driving Rate of Sale by ensuring effective brand merchandising is achieved by creating in store theatre in all outlets.
• Maintaining effective, profitable and long term relationships with customers to develop their business
• Maintain a cost effective journey plan, providing maximum customer contact
• Implement and review local activity in line with National Plan to increase distribution and volume.
• Assess market and industry information and respond to competitor activity [...more]
Australian wine brand Wolf Blass is to launch a sparkling rosé wine at the London International Wine Fair.
The launch is initially UK-focused and Wolf Blass Yellow Label sparkling rosé aims to capitalise on the growing popularity of sparkling and rosé wines.
The wine will retail for £9.99 and will partner Wolf Blass Yellow Label sparkling brut, which is already available.
Neil Barker, UK commercial director for Foster's EMEA said: "We have crafted Wolf Blass sparkling rosé to meet all the current consumer trends to ensure that it drives sales and profitability across all retail channels. Branded sparkling wine is now a must stock for all retailers but especially during the key summer sales period." [...more]
The Edrington Group has appointed a new brand controller for its newly acquired scotch whisky Cutty Sark.
Jason Craig, who was previously global controller with Highland Park single malt, has 20 years experience in advertising and marketing, specifically the scotch whisky industry.
Craig said: "This is an exciting time for Edrington and Cutty Sark. Having the opportunity to steer the future of a premium iconic brand with such a long and prestigious blended heritage is going to be a brilliant challenge." [...more]
Hundreds of UK election candidates have pledged their support for reforming the way beer is distributed to pubs.
The Campaign for Real Ale (Camra) said that "beer tie" arrangements are currently pushing up the price of beverages in bars in the UK, as some publicans are paying 50 per cent more for their beer than they would on the free market.
In total, 650 prospective parliamentary candidates have signed the pledge, which Camra said showed "unprecedented" support for its reforms.
Mike Benner, the organisation's chief executive, said: "The widespread level of support from every political party for community pubs, local brewers and consumers is a milestone in Camra's history." [...more]
A new global promotion has been launched by the Coca-Cola Company in order to tie in with the forthcoming Fifa World Cup.
Ahead of the South African tournament, which is due to start next month, the organisation is to offer a number of prizes through the Longest Celebration competition.
As part of the campaign, football fans will be given the chance to upload their own personal goal celebrations in order to create a non-stop loop of clips which will appear online. [...more]
VK producer Global Brands has acquired Inspirit Brands as it looks to move into the premium end of the market.
The premium market is still a challenging one, but as consumers are still willing to pay for quality, this deal puts Global Brands in a good position to capitalise as the market recovers," said Global Brands MD Derek Mackey.
Four Roses Bourbon and El Dorado Rum are among the fourteen brands to join Global Brand's existing portfolio. Tony Mair, formerly a director at Diageo, will join Inspirit as chairman.
"The acquisition of Inspirit brands is the next step in expansion of our drinks brands portfolio," said Mackey.
"We've set our sights high for the company and want to become the UK's leading drinks brand development business, which we will achieve through innovation and acquisition in all drinks categories [...more]
Britvic and its squash brand Robinsons is celebrating 75 years as sponsor of Wimbledon this year.
The company has just signed a deal for a further five years of sponsorship, which will be officially announced by Britvic chief Paul Moody at a gala dinner this evening.
TV advertising, a PR campaign and on-pack promotions are all in the pipeline to celebrate the lengthy association. [...more]
Carlsberg UK is to supply all guest ales to Punch Tavern's managed
The Danish-based brewer will take over the supply deal from Waverley TBS. It already has an exclusive deal to distribute all drinks in the Punch tenanted and leased estate.
Carlsberg won the contract on the strength of its performance delivering guest cask beer into the leased estate.
The deal will add another 300 firkins of beer a week into the Carlsberg UK's distribution chain and will run until 2012. [...more]