Naked Juice, a PepsiCo brand, has added two new vegetable-rich smoothies to its product line. Berry Veggie Machine and Orange Carrot smoothies are not only full of vegetables but essential vitamins too According to the company, fewer than ten per cent of Americans meet their calorie-specific fruit or vegetable recommendations and Naked Juice is hoping to combat this with its new beverages. [...more]
Coca-Cola Enterprises' board of directors has elected a new member - Phoebe Wood. Ms Wood, 56, will take up her role on April 22nd. She has over 30 years of experience in international finance and operations management. Her former positions include vice chairman and chief financial officer of the Brown-Forman Corporation in Louisville, Kentucky. Ms Wood also previously held financial management roles with Motorola (Propel) Corporation and Atlantic Richfield Company. [...more]
Foster's EMEA has launched two wines exclusively for the on-trade under its Rosemount label. The Australian wine producer is pitching its new Rosemount Signature Collection at the house wine market. "Research shows consumers are price-sensitive when drinking out of home and turning to house-style wines for price and quality," said UK and Ireland Foster's commercial director Neil Barker. "We developed Rosemount Signature Collection to compete on price, but it also offers consumers the quality and brand guarantees not associated with house wines." [...more]
Unconventional wines from a popular wine region are being introduced to the on-trade via Matthew Clark. Rare Vineyards comprises a Carignan, Malbec and Pinot Noir, each created using grapes sourced from selected growers in the Languedoc. "Carignan is usually found as a component in a blend, while Malbec and Pinot Noir are associated with other French wine-producing regions," said Peter Crameri, UK manager for producer Alain Grignon. "We have found parcels of vineyards in the Languedoc producing excellent examples of each of these grapes, and the story of these 'rare vineyards' is told on the front label." [...more]
Diageo has launched two new flavours of its 100 proof Smirnoff vodka. Spiced root beer and dark roasted espresso, under the Blue Label portfolio, are the first flavoured additions to 100 proof. David Tapscott, Diageo director of Smirnoff vodka, said: "Spiced Root Beer and Dark Roasted Espresso are great additions to our portfolio, and signify the brand's commitment to being 'there'- 'there' at the forefront of innovation with a unique approach to the category; and 'there' offering consumers new ways to enjoy life's many flavours and good times responsibly." [...more]
A number of beers are being bottled for the first time by the Hop Valley Brewing Company in Springfield, Oregon, it has been revealed, which could interest those looking at packaging research. This follows the launch of its ales at a pub in the nearby area and the transition will enable home consumers to enjoy its beverages, the Register Guard has reported. Jonas Kungys, one of the firm's owner-partners, stated that the company is new and is simply reacting to demand for its Elias Briggs Cream Ale, Alphadelic IPA and Natty Red Imperial Red Ale. [...more]
E&J Gallo Winery plans to expand its on-trade distribution in the UK this year and its Barefoot brand will be the one to watch, it announced today. The Californian-based family-owned wine producer restructured its portfolio last year, leaving five core brands for it to focus on in the UK and Europe for 2010: Gallo Family Vineyards, Turning Leaf, Redwood Creek, Carlo Rossi and Barefoot. "We are looking to expand our route to market and our on-trade presence and we will heavily invest in the on-trade despite difficult market conditions at the moment," said regional sales director UK and Ireland, Mark Tinsley. [...more]
Waitrose has become the first UK retailer to sell a fair-trade carbonated beverage - Ubuntu Cola. It is the first cola to carry the Fairtrade mark in the UK and uses fair-trade sugar from the Kasinthula Cooperative in Malawi and the Kaleya Cooperative in Zambia. The Ubuntu Trading Company will donate at least 15 per cent of its annual profits to the Ubuntu Africa Program, which benefits the farmers who grow the company's sugar cane and their families. James Hodgson, drinks buyer at Waitrose, said: "Ubuntu Cola is an example of the great things we can do with Fairtrade, and it is a pleasure to be able to stock a drink which is playing such a positive role in the industry." The beverage is available in 50 Waitrose stores for 59p per 330ml can. Fizzy drinks giant the Coca-Cola Company last month announced that it had agreed to test fuel cells powered by environmentally friendly biogas to power its Odwalla juice packaging plant in Dinuba, California. [...more]
Cranberry juice producer Ocean Spray has added two new blueberry drinks to its product portfolio. Coca-Cola Enterprises took over the distribution of the brand last month, so is to be responsible for selling Ocean Spray Blueberry and Blueberry Light, the Morning Advertiser reports. The fruit beverages are available in one-litre cartons that are taller and slimmer than the brands previous packaging and have a new cap for better pouring. A TV advertising campaign will soon be launched, promoting Ocean Spray's beverages as mixers to go with spirits, as well as being a good soft drinks on their own. [...more]
The companies are investing a combined total of £4m in the initiative, which will promote Gordon's & Schweppes tonic, Smirnoff & Coca-Cola, Pimm's & Schweppes lemonade and Bell's & Coca-Cola. A consumer campaign will run through the summer alongside an on-trade push, which will include PoS and branded glassware kits given to over 10,000 outlets. "Our commitment to licensees is to help them make more money by providing outlets with the ability to serve fantastic finished drinks," said Diageo sales director, David Smith. "Our work with CCE will see great category growth and should see repeat footfall for licensees." [...more]
The press ads build on the theme of men earning their "Bowtime" and carry the strapline "red carpet fitters, you've earned your bowtime". The ads will run tomorrow in The Sun, Daily Star, Daily Mirror and Metro National. "The Oscars rightly recognise the excellence of professionals in the film industry including directors, actors and writers but, as the champion of grafters everywhere, Strongbow is acknowledging the hard work that goes on behind the scenes of an iconic event like this — by giving Hollywood's Red Carpet fitters a brief taste of their own Red Carpet treatment," said brand manager Lucy Henderson. [...more]
Molson Coors has become the first brewer to commit to achieving a more sustainable use of resources throughout the whole supply chain. The global brewer is the first brewer to be a founding signatory of WRAP's Courtauld Commitment 2. Part one of the agreement aimed to reduce the weight of packaging and waste ending up in household bins. Part two of the agreement moves away from weight-based targets and aims to achieve more sustainable use of resources over the entire life cycle of products, throughout the whole supply chain [...more]
Copyright 2009 © DrinksDaily,
LinkedIn