Tag Archive | "Vimto"

Fizzing Start For Sales of Cherry Vimto

Fizzing Start For Sales of Cherry Vimto

Cherry Vimto has been a hit with consumers since its launch in January, according to internal sales figures from brand owner Nichols Plc. Sales of the fizzy drink, mainly through the cash and carry and wholesale trade, are already equivalent to 20 per cent of Vimto original sales. This is roughly double what the group expected and better than Coca-Cola, whose cherry variety does only 8 per cent of core product sales, according to data from AC Nielsen Scantrack. Nichols, based in Newton-le-Willows, said it was seeing "strong repeat orders" and very little cannibalisation of core brand sales. "The cherry flavour has brought new brand users into Vimto," a spokeswoman said. Plans to launch Cherry Vimto as a cordial are going ahead as planned in April or May, following the response to the fizzy product. It could also be the first of a series of new flavours. [...more]

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