Russian Standard Vodka USA has announced two new executive appointments.
Michael Stoner is to take the role of vice president of marketing. In this position, Stoner will be responsible for leadership of brand and marketing strategy as well as oversight of all marketing initiatives for the Russian Standard portfolio of brands - Russian Standard, Russian Standard Platinum and Imperia - in the US market.
Stoner has more than two decades of experience developing marketing and brand strategies for spirits brands as well as other consumer brands. He will be based in the New York office and report to Leonid Yangarber, CEO of Russian Standard Vodka USA.
Russian Standard USA has also announced the appointment of Bob MacNevin as VP of national accounts and military. In this new role, MacNevin will be responsible for driving "step-change growth in Russian Standard's distribution, brand visibility, and depletions in off-premise and on-premise national accounts and military accounts". [...more]
Sam's Club introduces a first this month in 241 locations with the addition of a private label Member's Mark ultra premium French Distilled Vodka under the label Rue 33. This is the first spirit to be launched under the Member's Mark brand. It will join several control label wines to meet the increasing demand at Sam's Club by members seeking entertaining solutions in meals and beverage categories. [...more]
MOSCOW. Russia has imposed a new minimum legal price for vodka in a bid to hinder the sale of cut-price black market moonshine blamed for the deaths of thousands of Russians every year.
A new law came into force on New year's Day stipulating that the minimum price of a half-litre bottle of vodka is 89 roubles ($A3.25). The measure is aimed at preventing the sale of black market vodka, which is often made from dubious ingredients but sold at rock-bottom prices.
Officials hope the move will protect both the health of Russians and also legal vodka producers, who in common with almost every industry in the country have been hit by the economic crisis. According to the Interfax news agency, sales of black market vodka account for one-half of all sales of the drink in Russia. Alcohol abuse kills about 500,000 Russians annually. [...more]
The price of the cheapest vodka on the Russian market more than doubled as the government set a minimum price in an effort to fight rampant alcoholism.
Drinking causes an extraordinary number of deaths in Russia, where male life expectancy is about 60 years, and it contributes to an array of economic and social problems. [...more]
Imperial Brands, Inc., a wholly-owned subsidiary of Belvédère S.A., today announced a multi-year partnership agreement with actor and producer, Bruce Willis, to promote Sobieski Vodka in North America, extending the relationship globally. As a part of the long-term investment, Bruce Willis has acquired 3.3 percent of Belvédère S.A.-the owner of Sobieski Vodka. [...more]
A spirits supplier is claiming a world first with the launch of Fair, a Fairtrade-certified vodka that contains quinoa grain sourced from a community of independent farmers in Bolivia.
Produced by The Fairtrade Spirits Company, which launched earlier this year, premium spirit Fair (rsp: £29.95) rolls out to Wholefoods Market and Harvey Nichols in January.
The launch of Fair provided the Bolivian farmers with a further opportunity to sell their Fairtrade-accredited quinoa, which is already used for food products, said Richard Anstead, head of product management for grocery at the Fairtrade Foundation.
Top vodka brand Smirnoff has teamed up with Time Out magazine to launch a new iPhone app focused on London events and experiences - and pubs can ensure they get a mention.
The free app will be available from Friday 18th December and features Time Out content on events and experiences in London, including nightlife, culture and eating out.
London pubs interested in getting their venue mentioned in the "Smirnoff Hot Picks" weekly round-up, or highlighting that drinkers can try Smirnoff Black vodka at their pub, should get in touch with their Diageo representative.
The app will be promoted with an online and print campaign in Time Out, features on smirnoff.com and facebook and PR. Time Out will email its database of 165,000 London customers. [...more]
Drinks Americas has sold $50,000 of Trump super premium vodka to the Liquor Control Board of Ontario (LCBO), which has authorised the product. Drinks Americas said this initial order will open the Toronto market for the brand also sold in Alberta and Manitoba provinces. The cases are scheduled to deliver to the LCBO warehouse in January 2010. [...more]
Drinks Americas Holdings, Ltd.announced today that the Company has launched the first of its products to be sold in Ontario, Canada. Drinks Americas has sold $50,000 of Trump Super Premium Vodka to the Liquor Control Board of Ontario (LCBO), which has authorized the product. This initial order will open the Toronto market for the award-winning brand also sold in Alberta and Manitoba provinces. The cases are scheduled to deliver to the LCBO warehouse in January 2010. [...more]
The campaign is called Dare to Think and Koskenkorva drinks, specially made as a tribute to Alfred Nobel, are going to be served to Nobel laureates, members of royalty and students at the after-party, Nobel NightCap. Koskenkorva will be hosting the themed bars serving drinks at the event.
The Nobel Prize Award Ceremony is an international event that is watched by millions of people in Scandinavia. [...more]
The creators of Absolut Vodka are bringing a vodka made from new potatoes over to the UK.
Karlsson's Gold, which is made from young potatoes that have not formed their skins, is described by the company as "the first luxury vodka that can sincerely boast its own terroir". The potatoes are grown in Sweden's Cape Bjäre, home of the country's highest-quality new potatoes.
"I have always wanted to honour Sweden's vodka heritage by creating a classic potato vodka," said master blender Borje Karlsson. "Using the finest potatoes from Cape Bjäre, I have been able to honour both my homeland's vodka heritage and that of its superb potato farmers." [...more]
Russian Standard vodka has signed a sponsorship deal with Sky Movies.
The vodka is to sponsor Sky Movies Box Office and Sky Movies Indie.
The six month deal will see Russian Standard on screen from December and is the first ever TV sponsorship undertaken by the brand.
As well as being on screen, the vodka which is in the First Drinks portfolio in the UK, will also be featured online, on Sky Text and in the Sky Movies magazine, which has a circulation of 3.5 million readers. It follows the brand's summer marketing drive, Meet the Russian Standard.
A 60 second Russian Standard ad will be screened in 46,000 pubs, clubs and other commercial premises across the UK through the Sky Pub Channel. A number of screenings will also be shown during prime time football matches. [...more]