Tag Archive | "Wells & Young’s"

Young’s Goes For Gold

Young’s Goes For Gold

A new beer has joined Wells & Young's portfolio to coincide with National Cask Ale Week. Young's London Gold will be the third permanent cask beer in the Young's range, alongside Young's Bitter and Young's Special, the brewer told the MA. The light golden beer is described as having a refreshing bite, with a well rounded floral and citrus flavour with hints of fruit. The flavour is finished off with a dry, hoppy bitterness. "We are delighted to be launching a light golden beer to bolster the Young's cask range," said marketing director Chris Lewis. "Quality is paramount to Young's beers and we use only the very finest ingredients to make the best-tasting 100% British beers." London Gold, like the others in the portfolio, is Red Tractor accredited, which means that 100% of the barley is UK farm assured. "Locally-sourced food and drink is becoming more and more important to UK consumers," said Lewis. "Launching a light golden beer in Cask Ale Week also encourages people who wouldn't normally drink cask beer to try an accessible beer that is bursting with flavour. [...more]

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Bombardier Supports St George’s Day

Bombardier Supports St George’s Day

Bombardier is providing UK pubs with kits in the run-up to St George's Day, supported by its biggest campaign for the brand to date. Merchandise in the kits includes bunting, pump-clip wobblers, balloons, tent cards and competitions to win VIP trips to the Great British Beer Festival. "Every year St George's Day has grown and last year our stockists sold more Bombardier in St George's Day week than ever before," said Wells & Young's marketing director Chris Lewis. "The kits are just one element of Bombardier's support to the trade for St George's Day." [...more]

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