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Westons Revamps Low-ABV Stowford

Westons Revamps Low-ABV Stowford

Westons is relaunching its low-alcohol Stowford Press variant as part of a raft of measures across its portfolio in time for the summer cider drinking boom. Stowford Press LA is being rebranded as Stowford Press 0.5% in new-look 500ml bottles, in order to clear up consumer confusion around the low-ABV cider offer and to emphasise that it is part of the Stowford Press family of brands, said marketing communications manager Heather Mead. "People weren't sure what LA stood for and weren't connecting the lower alcohol offer with the Stowford Press brand," she said. "So we have repositioned it, given it a new look and made it a much clearer proposition." [...more]

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