Tag Archive | "William Grant"

William Grant Relaunches Sailor Jerry rum

William Grant Relaunches Sailor Jerry rum

William Grant has relaunched its Sailor Jerry rum brand with a new look and new taste. The Caribbean spiced rum product was launched at 40%abv in the UK in 2004 with more sugar and lime than the 46%abv US version. The product is now a closer relation to the US liquid, with no added sugar, more cinnamon notes and the packaging has been stripped back. It includes tattoo illustrations by Norman 'Sailor Jerry' Collins and there are six different back-label illustrations that are revealed as the bottle empties. The product remains at 40% in the UK. [...more]

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