Tag Archive | "Wolf Blass"

Wolf Blass Tackles Sports

Wolf Blass Tackles Sports

Australian wine company Foster's is investing £2m in a sports-themed campaign for its Wolf Blass brand. The push, which encompasses television ads, national print ads, outdoor posters, online and in-store activity, will build on the brand's association with major sporting events, which included the nPower Ashes in 2009. This year's campaign, which coincides with the RBS 6 Nations Championship, is themed around rugby, leveraging the brand's ongoing sponsorship of the Rugby Football Union (RFU). "This is the biggest campaign that Wolf Blass has ever embarked upon," explained Foster's EMEA commercial director UK & Ireland Neil Barker. [...more]

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