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Wolf Blass Wine Backs Rugby

Wolf Blass Wine Backs Rugby

UK: Australian wine Wolf Blass is investing over £2 million in its largest ever sport-based campaign. The rugby-themed campaign launches this month and will run throughout 2010. The campaign coincides with rugby's RBS Six Nations Championship and will encompass national television advertising, national print, outdoor posters, online and in-store activity. Wolf Blass expects to reach over three million consumers and build on its association with major sporting events. Wolf Blass is to take over roadside advertising sites on major roads into London and is to have a presence within Twickenham rugby ground, including pitch side advertising and sampling. Additionally the campaign will dominate all advertising sites within Waterloo station. Wolf Blass will feature on all ticket barriers, digital LED sites and hanging banners positioned within the main concourse and on each platform. [...more]

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